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Beware of Digital Nonchalance
Beware of Digital Nonchalance

We’re all slowly becoming aware of how lax we’ve been in protecting our privacy on the internet. Yesterday my sister shared a story about how she realized her phone must have been listening to a conversation she was having with her son about a new grocery store chain. As soon as she opened her phone an ad for the grocery store popped onto her screen. Was it an accident? I’ve often wondered about my ECHO listening in on all of our home life and noticed Alexa popping on when she hears something we’ve said (not her name). Not to mention the number of websites that one has to visit in the course of a week to conduct business. You can’t go on a website to look for a product these days without having its ads follow you everywhere you go for weeks. Even if you look it up for your uncle, that product is going to keep harassing you and will become a part of your internet profile. Everything we do is somehow connected to electronics these days. 

I’ve been thinking it’s time to become more conscientious consumers and internet users. As a technology business owner, I am thinking about how we can provide more privacy for our clients as well. We sell psychological assessments, so we’re already focused on security, confidentiality and doing no harm. But lately, we are increasingly thinking about how can we become even more conscientious and respectful of our client's rights to be treated with the dignity they deserve. We want to be an example in the world for character. We don’t for a minute think of good character as perfect. It’s more about meaning and intention and discipline to respond to the rights we all have to privacy about our information. 
The problems are complexity, tight coupling and lack of time. Put those three things together and you have a recipe for disaster if you’re not thinking about how to be more and more conscientious today than you were yesterday. We have to block time for these conversations. Understand the domino effect involved in complex technologies. And listen to our customers. 

The speed of technology makes communication like the speed of light. But it also makes our mistakes that easy and that fast too. People lose jobs, relationships, public respect and more because of impulsive tirades, videos taken when they’re not looking, pictures posted that reveal habits and patterns. 

It’s time to start being very cautious about thoughtless reactions and impulses. As CEO of a company that promotes character, I am committed to thinking carefully about our internet personality and brand. We are playful but serious. But always err on the side of respectful of the dignity we all deserve. I wonder how many companies are talking about this? Strategically, being a company of integrity will become an important differentiation someday soon. We plan to be out front on that one. 



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